I keep having the same conversation in boardrooms, on Zooms. Over cocktails.
Smart executives, well-resourced teams, trusted colleagues, treating AI like a software rollout. Pilot it. License it. Train people on it. Move on.
That isn't what's happening.
So I went back.
Cognition is inside the work itself now: not a tool added to it, but the substrate the work is being made of.
Back to the lesson of Intel Inside, and what a component company's transformation of an industry teaches about this one.
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